Frequently Asked Questions
If you have questions that you think need to be posted to our FAQ page, please submit them through our contact submission form, at the bottom of this page. We strive to provide answers to all questions in under 24-hours or before the end of the next business day.
Questions about our products that we deem interesting and informative will surely wind up on this page to better assist all of our customers.
Q – Is this a secure website?
[stextbox id=”info” caption=”Questions? Call our office. ” float=”true” align=”right” width=”220″]Questions? Feel free to give us a call at (415) 937-8235. Our hours of operation are from 9 am to 5 pm Pacific Standard Time (PST), Monday through Friday. We strive to return calls within 24-hours or before the end of the next business day.[/stextbox]
A – Yes, very secure protected with Godaddy SSL. SSL stands for Secure Sockets Layer. It provides a secure connection between internet browsers and websites, allowing you to transmit private data online. The SSL protocol is used by millions of e-Business providers to protect their customers, ensuring their online transactions remain confidential. Our certification seal:
Q – What kind of files am I downloading?
A – All databases are Microsoft Excel files that can be easily opened on any computer running Microsoft Excel, which is part of the Microsoft Office Suite of products. Otherwise, if you’re an Apple user, the Numbers app, works great. Otherwise, you can use Google Docs to open and manage your files.
Q – What is the payment method?
A – Once you select your database, you will be taken to PayPal to complete your transaction. We’ve been using PayPal for as long as PayPal has been in business, and from our experience, it is the most secure and reliable online payment transaction system we have ever used.
Q – Do I need a PayPal account?
A – If you don’t have a PayPal account, follow the simple transaction instruction on check-out. You’re not giving up any critical banking or other info in order to simply sign up for a PayPal account to complete your transaction. More info about how to use PayPal can be found at this link: https://www.paypal.com/us/webapps/mpp/pay-online
Q – Can I call your office and just give you the order?
A – Please feel free to call our office, Monday through Friday, 9 am to 5 pm PST, and we’ll walk you through other payment options. We’re here to help and we strive to return calls in under 24-hours or before the close of the next business day. Telephone: 415-937-8235.
Q – Why do you only offer your data as Excel files?
A – Excel is ubiquitous. Everyone has it. Also, a lot of people prefer to just work from the Excel file itself, as it allows for countless ways to sort, cross-reference, etc.
Q – What info is included in each database?
A – Our lists are detailed, concise, and highly accurate and represent, we believe, every media contact that we can track down for each specific media vertical.
- Freelance Writers
- News Agencies
- Online news websites and blogs
- Production companies
- Radio stations and programs
- Syndicated writers
- Television stations and programs
- Wire services
Q – How often are your databases updated?
A – We update all media contact databases on an ongoing basis and rarely is any database over 90-days old before it’s updated.
Q – What’s the bounce-back rate of your contact info in your databases?
A – We’re proud to report it’s very low. The industry average from the mega media contact database subscription services is a 8% to 10% failure rate and we’ve encountered failure rates as high as 30% from these companies. There really is no way to provide an accurate percentage of just how many media contacts will be either no good or out-of-date from any one of our databases, since the media industry (broadcast, print, and web) is probably one of the most rapidly changing employment environments in the world. Our clients have found that our media contact databases are, at any given time, at or below the aforementioned industry averages, often times reporting 95% to 97% or better accuracy of contact info.
Q – Will there be duplicate contacts if I buy a single list or if I purchase multiple lists and can I get a credit for duplicate contacts?
There will always be duplicates in media lists for a multitude of reasons. Some lists might have the same media outlet duplicated several times, but with different contact personnel, because different reporters cover different beats, even within various media verticals, especially in Music, Entertainment, Arts, Leisure and Lifestyle.
We give you all of the media contact personnel with every media outlet for those specific verticals, along with their title, which briefly describes the role that person serves at that outlet. The bigger the media outlet, the more reporter contact info you’re going to get in that media list.
In radio station and broadcast media contact lists, you’re going to find the same person associated with multiple radio stations, as that one person, be they a general manager, program director or producer, etc., is in charge of the same task with the several radio stations, that are all under their roof or they have multiple titles. For instance, as smaller radio stations in minor markets, you might see the same person holding the title of On-Air Personality AND General Manager.
With the purchase of multiple lists, especially in the area of Music, Entertainment, Arts, Leisure and Lifestyle media contacts, there will be a more crossover of media contacts between contact lists, resulting in more duplicates, since many of these lists do crossover and address many different and varied entertainment media verticals and genres.
How many duplicates will you get? That’s impossible to say. It all depends on the number of media lists you combine. The one thing we don’t do is edit and/or delete media contacts from any media list we offer. That would be we’re assuming we know what’s best for your company. We would never do that. We offer quality AND quantity in all of our lists, so duplicates within one list, and especially between multiple lists, are ‘the nature of the beast.’
So, please understand; The more lists purchased, especially if you’re going to purchase all five lists at a discount, Music, Entertainment, Arts, Leisure and Lifestyle, increases the number of duplicates, especially when you start to add up all the contacts combined from multiple lists and you get into staggering numbers of media contacts.
Q – Therefore, do we issue credits for duplicate contacts?
A – No, we do not.
Q – How do I import this data into my contact management software?
A – All database and/or contact management applications work the same way when it comes to importing data. Simply follow the instructions in the HELP menu. Most of the time, you’re going to simply save the Excel file you’ve downloaded as .csv (comma delimited) or .txt file and then import per the application’s instructions. If you’re having a hard time managing your newly-downloaded Excel file, try using Google Docs (http://www.docs.google.com) to view it or re-save it as a different file type.
Q – How does your data comply with the CAN-SPAM Act?
Usually when such a question is asked, it is confirm intent, clearance and approval to “spray-and-pray” press releases via email, which is completely ineffective with usually a 0% return on effort.
Sending emails to contacts acquired in Media Contact Databases are is very grey area as you are not sending commercial email to individuals to try and get them to purchase a product. You are sending emails to publicly advertised and available email addresses that are put out into the world with the intent to get people to contribute news story leads to media professionals.
Our data is derived from sources in where these individuals have been personally contacted and had given consent to be included, or someone in their company had been contacted to verify and give consent on their behalf.
In 2003, the U.S. Congress passed what is colloquially called the CAN-SPAM Act, establishing legal standards for the sending of commercial email.
The Federal Trade Commission defines a commercial message as any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.
Therefore, emailed press releases promoting your business, or your client’s venture, must comply with the act.
However, the Federal Trade Commission has set 7 helpful guidelines for businesses sending commercial messages. There are 3 of the 7 protocols below, in bold text, that apply especially to press releases:
- Don’t use false or misleading header information.
- Don’t use deceptive subject lines.
- Identify your email message as a press release, press advisory, or PR-related communication. You must disclose this clearly and conspicuously in the subject line. For instance, your subject line should start with either “PR: etc., etc.” or “Press Release: etc., etc.”
- Tell recipients where you’re located by including a valid postal address in your email or the attached press announcement document.
- Tell recipients how to “opt out” of receiving future emails from you. Therefore, your correspondence has to include a very clear and prominent explanation of how to opt out of your future emails.
- YOU MUST honor all opt-out requests promptly and unconditionally, usually within ten business days after receipt.
- Monitor what your retained publicity agencies or consultants are doing on your behalf and in your name.
Remember, though, that using any media contact database will help you reach the right editors, get your news out, and it must comply with the CAN-SPAM Act.
Additional reading on the CAN-SPAM Act subject. http://www.socialmediaexplorer.com/online-public-relations/pr-and-can-spam-act
Q – Can you email me the media contact databases I want to potentially purchase without the contact info so I can review them and decide if I want to purchase it?
A – We do not email out the media contact databases without the contact info for review, as this is a time consuming and labor-intensive process. We offer a sample of what the media contact database looks like on every product page.
More questions? We’re here to help and we strive to return calls in under 24-hours or before the close of the next business day. Telephone: 415-937-8235.
Otherwise, submit your written questions here. If they’re useful, we’ll add them to the FAQ page to assist other customers: [bigContact form=on]